New rules of sales and service, the: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
Auteur :
Scott, David Meerman
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119272427
Date de publication :
5 août 2016
Dimensions :
22,6 x 15,2 x 2,5 cm
Poids :
386 g
Langue :
Anglais
Pays d'origine :
USA
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying.