Strategic storyteller, the: content marketing in the age of the educated consumer
Auteur :
Jutkowitz, Alexander
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119345114
Date de publication :
10 oct. 2017
Dimensions :
22,6 x 15,5 x 2,0 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences.