Unbranding: 100 branding lessons for the age of disruption
Auteur :
Stratten, Scott / Stratten, Alison
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119417019
Date de publication :
8 déc. 2017
Dimensions :
23,4 x 15,2 x 3,8 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.