Marketing strategy and management
Auteur :
Baker, Michael J.
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781137025821
Date de publication :
5 déc. 2014
Dimensions :
27,8 x 20,4 x 3,2 cm
Poids :
1340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.