Mba marketing
Auteur :
McDonald, Malcolm / Kolsaker, Ailsa
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781137300294
Date de publication :
11 déc. 2013
Dimensions :
23,0 x 15,4 x 2,6 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.