Asian brand strategy (revised and updated): building and sustaining strong global brands in asia
Auteur :
Roll, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781137359162
Date de publication :
7 juil. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.