Shaping china’s global imagination: branding nations at the world expo
Auteur :
Wang, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781137361714
Date de publication :
18 déc. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.