Architecting enterprise: managing innovation, technology, and global competitiveness
Auteur :
Rajagopal, .
Éditeur :
Palgrave Macmillan
ISBN :
9781137366771
Date de publication :
21 mars 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.