Measuring customer experience: how to develop and execute the most profitable customer experience strategies
Auteur :
Klaus, Philipp
Éditeur :
Palgrave Macmillan
ISBN :
9781137375452
Date de publication :
4 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.