Candidate-centered campaigns: political messages, winning personalities, and personal appeals
Auteur :
Arbour, B.
Éditeur :
Palgrave Macmillan
ISBN :
9781137398604
Date de publication :
10 juil. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.