Winning minds: secrets from the language of leadership
Auteur :
Lancaster, Simon
Éditeur :
Palgrave Macmillan
ISBN :
9781137465924
Date de publication :
30 juil. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.