Why people (don’t) buy: the go and stop signals
Auteur :
Chakravarti, Amitav / Thomas, Manoj
Éditeur :
Palgrave Macmillan
ISBN :
9781137466679
Date de publication :
15 mai 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.