Intellectual property rights management: rookies, dealers and strategists
Auteur :
Alkaersig, Lars
Éditeur :
Alkaersig, LarsBeukal, Karin,Reichstein, Toke,
ISBN :
9781137469526
Date de publication :
27 févr. 2015
Dimensions :
21,6 x 14,0 x 1,4 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.