Coping with retail giants: gaining an edge over discounters
Auteur :
Samli, A. Coskun
Éditeur :
Palgrave Macmillan
ISBN :
9781137476333
Date de publication :
23 avr. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.