Winning at innovation: the a-to-f model
Auteur :
Kotler, Philip
Éditeur :
Palgrave Macmillan
ISBN :
9781137479174
Date de publication :
13 janv. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.