Public relations in china: building and defending your brand in the prc
Auteur :
Wolf, D.
Éditeur :
Palgrave Macmillan
ISBN :
9781137483799
Date de publication :
17 sept. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.