Advertising confluence: transitioning marketing communications into social movements
Éditeur :
Palgrave Macmillan
ISBN :
9781137492241
Date de publication :
22 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.