Contemporary wine marketing and supply chain management: a global perspective
Auteur :
Flint, Daniel J. / Golicic, Susan L. / Signori, Paola
Éditeur :
Palgrave Macmillan
ISBN :
9781137492425
Date de publication :
2 déc. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments.