Pr today: the authoritative guide to public relations
Auteur :
Morris, Trevor / Goldsworthy, Simon
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781137495686
Date de publication :
3 nov. 2015
Dimensions :
25,2 x 17,6 x 1,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.