Competitive strategies: managing the present, imagining the future
Auteur :
Valdani, Enrico
Éditeur :
Valdani, EnricoArbore, Alessandro,
ISBN :
9781137498359
Date de publication :
1 déc. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive ""seasons."" The authors call them the games of movement, imitation, and position.