Innovation in luxury fashion family business: processes and products innovation as a means of growth
Auteur :
Giacosa, E.
Éditeur :
Palgrave Macmillan
ISBN :
9781137498649
Date de publication :
10 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.