Competing against multinationals in emerging markets: case studies of smes in the manufacturing sector
Auteur :
Williams, D.
Éditeur :
Palgrave Macmillan
ISBN :
9781137500304
Date de publication :
10 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.