Entrepreneurial marketing: sustaining growth in all organisations
Auteur :
Chaston, Ian
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781137500908
Date de publication :
3 nov. 2015
Dimensions :
23,2 x 15,4 x 2,6 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.