Managing cross-cultural communication: principles and practice
Auteur :
Maude, Barry
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781137507464
Date de publication :
21 avr. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
436 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.