Political marketing game, the
Auteur :
Lees-Marshment, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781137516428
Date de publication :
29 mars 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.