Fashion branding and communication: core strategies of european luxury brands
Éditeur :
Palgrave Macmillan
ISBN :
9781137523426
Date de publication :
27 avr. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.