Sustainable growth in global markets: strategic choices and managerial implications: 2016
Auteur :
Rajagopal
Éditeur :
Rajagopal
ISBN :
9781137525932
Date de publication :
5 janv. 2016
Dimensions :
21,6 x 14,0 x 2,1 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.