Intuitive customer, the: 7 imperatives for moving your customer experience to the next level
Auteur :
Shaw, Colin / Hamilton, Ryan / Hamilton, Ryan
Éditeur :
Palgrave Macmillan
ISBN :
9781137534286
Date de publication :
20 août 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.