Green marketing: a case study of the sub-industry in turkey
Auteur :
Kirgiz, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781137535870
Date de publication :
29 oct. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.