Vulnerability of corporate reputation, the: leadership for sustainable long-term value
Auteur :
Verhezen, Peter
Éditeur :
Palgrave Macmillan
ISBN :
9781137547354
Date de publication :
24 sept. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.