Empowering the market economy through innovation and entrepreneurship
Auteur :
Samli, A. Coskun
Éditeur :
Palgrave Macmillan
ISBN :
9781137564214
Date de publication :
27 avr. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed.