Smes in an era of globalization: international business and market strategies
Auteur :
Bijaoui, Ilan
Éditeur :
Palgrave Macmillan
ISBN :
9781137575708
Date de publication :
24 nov. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.