Political branding strategies: campaigning and governing in australian politics
Auteur :
Downer, Lorann
Éditeur :
Palgrave Macmillan
ISBN :
9781137580283
Date de publication :
3 déc. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.