Political marketing and the 2015 uk general election
Éditeur :
Palgrave Macmillan
ISBN :
9781137584397
Date de publication :
23 mai 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).