Social organization, the: managing human capital through social media: 2015
Auteur :
Manuti, Amelia
Éditeur :
Manuti, AmeliaDe Palma, Pasquale Davide,
ISBN :
9781137585349
Date de publication :
15 déc. 2015
Dimensions :
21,6 x 14,0 x 1,0 cm
Poids :
291 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.