Successful social media and ecommerce strategies in the wine industry
Auteur :
Sznolnoki, Gergely / Thach, Liz / Kolb, Dani
Éditeur :
Palgrave Macmillan
ISBN :
9781137602978
Date de publication :
21 déc. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.