Marketing graffiti: the writing on the wall
Auteur :
Saren, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138013339
Date de publication :
1 déc. 2017
Dimensions :
24,6 x 18,9 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.