Ceo branding: theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138013711
Date de publication :
24 juin 2015
Dimensions :
22,9 x 15,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.