Public relations in hyper-globalization: essential relationship management - a japan perspective
Auteur :
Inoue, Takashi
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138054950
Date de publication :
9 mars 2018
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.