Toyota’s global marketing strategy: innovation through breakthrough thinking and kaizen
Auteur :
Hibino, Shozo / Noguchi, Koichiro / Plenert, Gerhard
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138059412
Date de publication :
18 août 2017
Dimensions :
23,4 x 15,6 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is written by Toyota’s former executive managing director and a founder of Breakthrough Thinking from the viewpoints of Toyota Thinking Habits and Breakthrough Thinking on the subject of Toyota Global Marketing Strategy.