Mapping out marketing: navigation lessons from the ivory trenches
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138082229
Date de publication :
17 mai 2018
Dimensions :
23,4 x 15,6 cm
Poids :
439 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.