Social communication in advertising: consumption in the mediated marketplace
Auteur :
Leiss, William / Kline, Stephen / Jhally, Sut / Botterill, Jackie / Asquith, Kyle
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138094550
Date de publication :
10 juil. 2018
Dimensions :
25,4 x 17,8 cm
Poids :
1074 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.