Team sports marketing
Auteur :
Wakeland, Kirk
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138171602
Date de publication :
24 avr. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.