Ethics in advertising: making the case for doing the right thing
Auteur :
Snyder, Wally
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138188990
Date de publication :
9 nov. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
284 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.