Business strategies for magazine publishing: how to survive in the digital age
Auteur :
Hogarth, Mary
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138205772
Date de publication :
18 avr. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
328 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.