Behavioral strategic management
Auteur :
Bromiley, Philip / Rau, Devaki
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138292352
Date de publication :
21 sept. 2017
Dimensions :
22,9 x 15,2 cm
Poids :
498 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization’s strengths and build their capabilities.