Technology and innovation for marketing
Auteur :
Pantano, Eleonora / Bassano, Clara / Priporas, Constantinos-Vasilios
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138323155
Date de publication :
29 août 2018
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.