Psychology of consumer profiling in a digital age, the
Auteur :
Gunter, Barrie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138340749
Date de publication :
7 août 2018
Dimensions :
22,9 x 15,2 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.