Competitive business management: a global perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138342224
Date de publication :
9 juil. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
486 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape.