How to measure customer satisfaction
Auteur :
Hill, Nigel / Brierley, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138407855
Date de publication :
11 août 2017
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.